A while ago I wrote about a problem I had with Starbucks and that I did not have a satisfying experience at one of their stores. I had emailed their customer website to explain my situation. They promised me free drink coupons. This was in September.
Last week I emailed them again and said this: "I have to tell you that I did appreciate the sentiment behind the kind email that was generated due to my poor customer service experience. I was touched that you thought to send coupons for free beverages. I probably would have returned to Starbucks if I had ever received the coupons but after 2 months I figure it's become a non issue and I'm not going to get them. We had a great time together and I'm sure we will see each other from time to time but I'm just one customer and losing my business will not effect your company's bottom line and I do prefer other coffees and mostly just patronized your stores for the convenience."
Then the next day I read this in the Seattle Times: Profit takes big hit as Starbucks readjusts to bad economy
It's been a rough year for Starbucks, which saw a 97 percent profit drop in the fourth quarter and a sharp decline in traffic and spending at U.S. stores.
So now I'm feeling guilty that my boycott really may have effected the company and I feel badly for sending such an unfeeling email when they are definitely suffering. So I am going to go back to Starbucks and use those coupons that came in the mail yesterday. Okay, that won't help their bottom line at all, but I get free coffee and that's what is important.